Automation Fair 2025 brought together thousands of professionals from across the industrial world, and as always, Rockwell Automation delivered an impressive lineup of technologies designed to improve performance, simplify integration, and accelerate digital transformation.
The Agilix Solutions team was onsite to explore the latest advancements, and several new and updated offerings stood out for their ability to help customers streamline processes, boost reliability, and unlock new visibility across their operations. Below is a quick look at some of the most notable introductions from this year’s event.
5590 ControlLogix Controller
The ControlLogix 5590 family is the latest release of Logix processors that delivers double the processing power, memory capacity, servo axis, and ethernet connectivity of the 5580 processors along with improved cybersecurity and redundancy features. Additionally, it has dual GB ethernet ports and SIL2 safety on all models. It is built for demanding applications that require faster execution and greater data throughput. This controller helps customers scale complex automation projects with confidence and efficiency.
5034 PointMAX I/O
The 5034 PointMAX I/O is an update to the popular 1734 Point I/O family. This new platform boasts a 1GB backplane for faster response times, dual GB ethernet ports supporting DLR and PRP protocols, higher density I/O cards, and a simplified design layout. Using Rockwell’s new DeviceTools™ mobile application that utilizes NFC, commissioning and troubleshooting are just a tap away. PointMAX I/O brings modular and distributed I/O flexibility to applications where footprint, speed, and connectivity matter.
ArmorPowerFlex PF330
The ArmorPowerFlex PF330 integrated drive/motor is designed for harsh environments, where durability and performance are critical. Its on-machine, distributed architecture saves space in the panel and helps reduce wiring time with dual GB ethernet ports and integrated SIL2 Safety. Its compact design is approximately 50% smaller and uses on average, 10% less energy than comparable motor/drive packages. The PF330 provides better motor control in demanding conditions, while helping end users modernize with a more flexible, serviceable drive platform.
In-Cabinet Ethernet
Rockwell Automation’s enhanced In-Cabinet Ethernet solution helps simplify component connectivity inside the control panel with more reliable, cleaner network architectures. By connecting a variety of components to a common multi-conductor bus cable that provides both power and communications, panel design, size, wiring time, and deployment are all reduced. Additional benefits to be realized are streamlined troubleshooting, improved system performance and greater data visibility.
FactoryTalk® Design Workbench™
FactoryTalk® Design Workbench™ software is Rockwell Automation’s next-generation software for the Micro800 Control System. Elevate your machine development experience with a modern, intuitive design and configuration software. Designed in the FactoryTalk® ecosystem, the software provides a familiar Logix experience with a contemporary architecture and consistent user workflows, which can help maximize programming efficiency
M100
The M100 is a next-generation electronic motor starter that combines the functionality of a contactor and overload relay into a single, compact device. It supports direct-on-line (DOL) and reversing motor control for single- and three-phase motors up to 480 VAC, while integrating advanced protections like overload, phase loss, phase imbalance, and weld detection. Safety versions of the M100 are also available.
5069 IFM Wiring Harnesses
The 5069 IFM wiring harness system, part of Allen-Bradley/Rockwell Automation’s 5069 CompactLogix I/O platform, uses pre-wired, pre-tested interface cables and interface modules (IFMs or AIFMs) to connect digital and analog I/O modules to field devices. Because the cables are pre-assembled and tested, wiring a control panel can be up to 30 times faster than traditional point-to-point wiring. That means much faster panel buildouts, simplified installation, and significantly fewer wiring errors.
FactoryTalk OptixEdge
FactoryTalk OptixEdge extends FactoryTalk Optix capabilities to the edge, supporting visualization, data management, and connected operations in a compact device. It allows users to bridge plant-floor equipment with higher-level systems and cloud applications. The result is more flexibility for modern automation strategies that rely on distributed intelligence.
Stratix 2100
Stratix 2100 is a compact, unmanaged industrial Ethernet switch ideal for smaller networks or machine-level applications that need copper and fiber ports with speeds up to 1 Gb. It offers simple dip-switch configuration providing easy setup and optimized performance. Its simplicity and cost-effectiveness make it a strong choice for OEMs and facilities standardizing on EtherNet/IP architectures.
Stratix 4100 (ETAP)
The Stratix 4100 ETAP is the next-generation ETAP that allows single-port ethernet devices to participate in a DLR network. This upgraded device supports speeds up to 1 Gbs through either fiber or copper ports and supports a variety of advanced network diagnostic features, such as Link Layer Discovery Protocol (LLDP), Automatic Device Descriptive Analytics (ADDA), and CIP Security. This device is particularly helpful for organizations improving their network topology as part of a modernization strategy.
Bringing Innovation Home to Our Customers
Automation Fair always sets the tone for where industrial technology is headed, and this year’s event made one thing clear: manufacturers are looking for tools that simplify complexity, strengthen connectivity, and move data more freely throughout the enterprise. Rockwell Automation’s newest products bring those goals within reach for organizations of all sizes.
Agilix Solutions works closely with customers to help them evaluate, adopt, and deploy the technologies showcased at Automation Fair. Whether you are modernizing a single machine or transforming an entire facility, our teams are here to support your journey.
While you’re planning for the future, it’s a good time to make plans to join us November 16 to 19 at Automation Fair 2026 in Boston, Massachusetts!